I was standing at Broadview Station on my way to work yesterday waiting for a train, just like I do every day. My eyes briefly scanned in front of me, and because I hadn't had my morning coffee yet I was double-y impressed I picked up on this. The ad in front of me was for Korea. It brought a huge smile to my face at a very early hour of the day.
You don't see many billboards promoting Korea, so this really caught my eye. It was a "Visit Korea" poster sponsored by Korean Air and LG. Smack dab in the centre was a figure doing traditional Korean dance, nongak (translates to farmers dance), or pungmul. On his head he was wearing sangmo, a hat with a beautiful long ribbon attached to it that spins and flips when the person wearing it moves their head. I saw many different performances of this in Korea and it is a beautiful sight to see. The dancer was jumping above Gyeongbukgung, way off in the back ground. Gyeongbukgung is the massive, stunning, royal palace smack dap in the middle of central Seoul.
The poster also directs people to check out their facebook page to win a trip to Korea or an LG tv. Their facebook page can be found here: www.facebook.com/visitkoreayear
In a society where advertising is evident in every single thing we absorb, and everywhere we look, I found I really appreciated this one. Just another little piece of Korea I found right here in Toronto.
<< Check out a blog entry HERE for a fashion show I attended at Gyeongbukgung where the palace was all dolled up for Korean Heritage Day. >>